Instagram is one of the most popular social media networks today, especially with the younger generation. Most Instagram users are between 18 and 29 years old. In June 2018, Instagram officially surpassed 1 billion monthly active users. It’s an excellent way to expose your business to the mobile phone clientele.
Before we go any further, if your business is not on Instagram, stop what you are doing and create an account. In 2018, if you have a business, there is no excuse not to be on Instagram.
That being said, Instagram has many features that can be used to gain more exposure besides regular photo and video posting. One of those features is Instagram Live. Instagram Live is a live stream video that can be broadcasted from just about anywhere in the world to your followers. There are no retakes when you use this feature. It is a live broadcast so you have to make it count!
That being said, there are many business benefits to broadcasting live. Here are a few.
Drives Engagement – On Instagram Live, you are able to directly communicate with your followers through the comment section. You can answer any questions or concerns that followers may have. It’s a direct and personal line that establishes communication between the business and the customer.
Increases Exposure – You may have heard users reference the “algorithm” on Instagram. Users try to adjust to the algorithm in order to be seen near the top of users’ news feeds. If you go on Instagram live and engage with followers, this will place you at the head of your followers’ feeds, which can lead to more exposure.
Build Relationships – Instagram Live may seem like a one-way form of communication, but it’s far from that. It should be seen as a conversation between you and your followers/customers. Encourage comments and questions as well as interact with users in the forums. Stronger relationships lead to a sense of trust and understanding.
Try Instagram Live today and take your business to the next level!