Well Let's See If We Can Answer this One for You
Real quick, a brand is your company's guarantee of who you are and what they can expect from you each and every time the see or hear you company's name.
"It's your company's energy."
Your brand must have deep seeded roots in your company. Your brand tells your consumers that your company is unique & meaningful. The consumers know that when they see your brand they have the utmost confidence that your company delivers on its promises. Your brand is what your company stands for.
No matter what type of communication the consumer has with your business whether it is social media, your open front store, or at a networking event, your brand it's being felt.
This is a basic picture of the earth. What does it say to you? How does it make you feel? When consumers come in to contact with your business what is it you want to convey to them through your brand?