With social media, entrepreneurs have an abundance of opportunities to grow their business. According to estimates, the number of worldwide social media users reached 2.34 billion in 2018. With a high amount of users and an abundance of networks, properly utilizing social media can be the difference between a successful business and a failing business.
Here are 4 tips for growing your business on social media.
1. USE ALL SOCIAL MEDIA NETWORKS
One of the greatest advantages of social media is the abundance of platforms. Facebook, Twitter, and Instagram are the big three that all businesses should be on. However, you would be doing your business a disservice if you don’t consider other building platforms. LinkedIn, Pinterest, Snapchat, and Google Plus are just a few of the other programs that can be advantageous for businesses. Figure out what networks work best for you and capitalize on their features.
2. CONSISTENT POSTING
You may take a day off, but that doesn’t mean your social media should as well. If your accounts are not posting content regularly, the harder it will be to build a consistent following. One way to combat this is to schedule your content in advance. That way your content won’t take any breaks or skip any beats. Try using a program like Hootsuite to plan your posts in advance.
3. TIMING IS EVERYTHING
Just because you posted on social media does not mean it will be a successful post. If the engagement and impressions are low, you are not maximizing the number of users who will see the post. This can be due to the timing of your post. Study analytics on each social network to figure out the specific times when your followers are online. Schedule your posts during that time and your chances for the most views and engagement will increase dramatically.
4. ENGAGE, ENGAGE, ENGAGE
Social media allows users to converse with followers all over the world. However, it’s important to not drop the ball when it comes to engaging with followers. More than 80 percent of all customers expect a business to reply within 24 hours of a social media posting, according to Altitude Software’s 2016 The Omnichannel Evolution of the Customer Experience. Make sure to stay on top of your replies.